The title of this section is the dialogue from Akshay Kumar starrer "Singh is Kinng".
 
If I tell some of you to go watch this movie, many of you (as in the past) are going to criticize me for recommending such a brainless movie.
But hey, that’s the whole thing. If in today's stressful life, if you can get 2.5 hours of brainless fun and laughter, it is worth it.
Don't raise those eyebrows. If you do not agree to the above statement, check out the ka-ching that this movie has brought in.
Singh is Kinng is one of the highest grosser of this year in India. That’s saying something.
 
What exactly worked for the movie?
First, there are not many movies about sardars (no, I am not being biased, it is just an outsider opinion). On the contrary, Akshay may have started a trend – Salman is playing a farmer from Punjab in Heroes.
 
Second, the movie has this "fantastic" story - journey of a simpleton to come of age and bring an end to evil, one of the oldest formula in the greatest of stories (Lord of the Rings, Eragon, Journey to the Center of the Earth, Count of Monte Cristo, to name a few).
 
Third, the movie was made a little more authentically - in terms of the Punjabi language and the dialect that was used. You can easily get the feel for the “fake” dialect.
 
Fourth, an amazing marketing campaign. The marketing campaign reminds of Sony Picture's marketing of Spiderman which they did so well that the movie was the biggest hit of the year too.
 
Finally, Singh is Kinng never took itself seriously. The crew never aimed at making a critically acclaimed movie, they just made a fun movie.
 
And the Box Office collections speak for itself. Ka-ching.
 
As much as I enjoyed the movie, still I cannot watch it more than 50 times (which I have).
Yes … I have seen the movies more than 50 times now. The dialogs have become part of jokes between me and Gitanjali lately.
When Danish is always trailing Gitanjali, I tell her that Danish "chhoti moti nahin, badi waddi chipak hai".
 
So why did I end up watching it 50 times - because of Khushi.
If you have kids, you will probably know what I am going to tell you.
Give them a DVD, and they watch it over and over and over and over and over again.
If I am watching an hour long movie, it might take about 2 hours to finish since Khushi will skip forward, go back, repeat scenes over and over again.
Don't get me wrong, this is the way kids learn; in fact this is the way everyone learns - repetition (remember when your mom told you to learn the tables by repetition).
 
Back to our movie, some very memorable dialogues:
 
"Kar lai $%#@ kar lai, bhaaa"
 
"Angrayiyaan lai riha kanjar"
 
"Lai, kar lao gheo nu bhanda"
 
"Kinng, thonu nahin pata, eh koi chhoti moti nahin, badi waddi chipak hai"
 
To add to the whole mix, music is modern - reggae, R&B, rap mixed into Indian instruments. Daler Mehndi, Mika, Hard Kaur, Shreya Ghoshal, Labh Janjua and last but not least Rahat Fateh Ali Khan and Snoop Dogg have provided some vocals to the soundtrack.
Movie is shot across three continents, some really nice wide angle scenes of Egyptian Pyramids can be seen.
 
I will close this with saying that if you are looking for a thought provoking film, please look somewhere else.
If you want 2.5 hours of fun, watch this movie.
If you have, you would know what I am mean. If not, maybe this email will make you want to watch.
 
Ayez un reste gentil du week-end et au revoir.